Lone Design Club, the leading platform for independent, sustainable fashion and lifestyle brands, has partnered with Westfield London to launch the LDC: The Glass House immersive retail pop-up experience, focusing on transparent, independent brands. The pop-up store will run for four weeks, from 4th May to 1st June 2023, and aims to delight and enlighten Westfield London customers about the new wave of sustainable and conscious brands.
According to a recent report by Allied Market Research, the global immersive retail market is expected to grow from $3.92 billion in 2019 to $23.21 billion by 2027, at a CAGR of 25.9%. With the rise of e-commerce, consumers are increasingly looking for unique, immersive shopping experiences that cannot be replicated online.
The Glass House pop-up experience will feature a range of independent, sustainable brands, each with a unique story to tell. Alongside the immersive retail offering, Lone Design Club will host an array of happenings to bring the community together. Customers can participate in a full schedule of free events, including workshops, talks, and styling sessions, all aimed at educating and inspiring conscious consumerism.
The store will be part of the exciting new initiative from Westfield, the Good Festival campaign, running at Westfield London and Westfield Stratford City from 26th May until 4th June 2023. At the heart of the Good Festival is the Sustainable Studio, an immersive space that brings together three worlds of curated experiences; LDC: Glass House pop-up will be part of the Mindful Market, which will promote sustainable shopping practices. LDC will also host activities in the Good Festival Lofi space (more details to follow).
Rebecca Morter, CEO and founder of Lone Design Club, says, “We are excited to partner with Westfield London to bring our immersive retail experience to a wider audience and to be part of the Good Festival campaign, which aligns perfectly with our ethics and values. By showcasing independent, sustainable brands, we hope to raise awareness about the importance of conscious consumerism and encourage shoppers to make more eco-friendly choices.”
Westfield London is committed to supporting sustainable and conscious brands on the high street. Europe’s largest retail and leisure destination has implemented a range of sustainability initiatives, including installing solar panels, using sustainable materials in construction, and promoting eco-friendly products and services.
Katie Wyle, general manager of Westfield London, says: “At Westfield London, we are committed to reducing our impact on the environment, and we know through our How We Shop research that 76% of shoppers want retailers to go further to address environmental concerns, which is why we are proud to welcome Lone Design Club to our centre. Their focus on showcasing ethical and sustainable fashion, beauty and home brands aligns perfectly with our own goals of promoting sustainability and responsible consumption. We are confident that our customers will appreciate the opportunity to shop with a conscience and support independent, ethical brands.”
