One of the UK’s fastest growing vegan pet food brands, Omni, is launching a crowd-funding campaign to help accelerate its future growth. The multi-award winning brand, which has seen 30% average month-on-month revenue growth since launching in May 2021 is expecting to hold a very successful campaign on Seedrs, the crowdfund platform. Consumers will be offered an investment opportunity for as little as £11.
“We saw our business grow 600% in just 6 months, and we were really pinching ourselves to make sure it was real!”
Omni sold over half a millions meals in 2022 and enjoys industry leading retention metrics with over 70% of their customer base on subscription plans. It’s viewed by many as a leader in the alt protein pet food space in the UK market. The new campaign will help the brands aggressive expansion plans which include R&D into fibrous plant-based meat products that look just like chicken, beef and lamb as well as expansion into the German market.
Omni has been in the press a lot recently, with their recent growth spurt covered in the Financial Times, Sky News and the Evening Standard. Their founders, a highly regarded veterinary surgeon Dr. Guy Sanelowsky and ex-investment Banker, Shiv Sivakumar, have taken a science backed, health first approach to the business – in which they are proud to work closely with Nottingham Vet School and various reputable experts in the field of veterinary nutrition.
A paper was recently published in a peer reviewed journal, to show that dogs eating the Omni diet for up to a year seemed to experience a variety of health benefits including improved stool consistency and better coat quality. This follows research coming from the US, that showed dogs on a plant-based diet like Omni, could live upto 18 months longer. The brand also claims that most dogs in their taste test trials chose Omni over various popular meat-based products on the market.
“We know we would never be where we are today were it not for the support and loyalty our community of veggies, vegans and flexitarians, who love their dogs but want to do better for their health and the planet. Giving them an opportunity to own a share of our business just feels like the right thing to do and the right moment too! At one point, we saw our business grow 600% in just 6 months, and we were really pinching ourselves to make sure it was real. By continuing with our vet-led, evidence-based approach and informative marketing campaigns, we’re confident we can improve pet health and remove more farm animals from the food chain” commented Dr. Guy Sandelowsky, Co-founder of Omni.
The investment is expected to open towards the end of January, but consumers who pre register their interest will have early VIP access to get their spot before anyone else.
